How to Make Money on SnapChat – Proven Practices That Work

Last updated on September 21st, 2024 at 10:28 am

 

Are you interested in knowing how to make money on SnapChat with proven practices that work? If yes, then you’re in the right place where you can get a thorough understanding of the best practices.

SnapChat is among the most commonly used social media platforms daily. And in the business world, it’s hard talking about social media platforms that make money without putting SnapChat on the top list.

It’s an effective way to get in touch with people and provide solutions to their problems for you to make money. It took over 12 months for the social media site to reach the 150,000 daily active users mark.

Though surprisingly, as of now it has over 200 million daily active users on average. This shows that the platform is growing at a very high speed with a big fan base.

You can grow your business using this platform since it has such a big number of daily active users. But this requires you to adopt skills that will help you achieve the best out of the platform.

As you’re reading further, you’ll get a better understanding of the best strategies that work to earn using SnapChat and the Snapchat monetization requirements.

Understanding SnapChat

The platform has been around for over a decade since 2011 when it was invented. Evans Spiegel and Bob Murthy are the two brilliant men that brought SnapChat into the online world.

With this platform, you can engage your audience through photos, videos, and sharing stories that matter to you.

There’s also a premium chat account on SnapChat where you can privately chat to earn through sharing adult pics when you agree to the terms of service. The SnapChat app can be used for making video calls, masks, emojis, and some other advanced functions.

Several social media outlets say Vox and BuzzFeed publish news and content on SnapChat Discover section from their sites in the form of snaps. Presentation materials on the platform don’t only have to be standard, also nonstandard format is allowed.

Though the social media platform has not been around for so long, it has made a big impact on online business. Today SnapChat is competing with Facebook and Twitter according to studies.

The platform doesn’t have a feed or posts like Instagram social media app. And it’s like Messenger though there are some extra features on the side of images and privacy.

This platform in some years does better in terms of daily video views and daily active users. SnapChat is doing its level best to cope with any changes that come up in terms of technology yet at the same time advancing its features for better service.

Again, about studies done by Statista, it shows that though the platform is used by different age groups, 13 to 29 years of age are the most active. And females are the most active at a 54% rate compared to men according to 2021 studies.

Asking about some of the countries that have the biggest audience? The United States and India are among the most active.

Why You Should Use SnapChat to Make Money Online

Compared to other social media platforms where you earn through ads, on SnapChat it’s mostly via product promotion. And that’s why you need to grow your audience in any niche that you’re into for effective monetization.

It’s a great social media app to use in case you want to make money promoting products to your audience for various ins and outs.

• On SnapChat every week about ½ of the daily active users watch videos using the discovery section. This helps to easily bring products to your audience fast for monetization purposes.

• With influencer marketing, on SnapChat it’s open to its users. A big number of SnapChatters find products through SnapChat influencers.

• When it comes to contests, coupon sharing, and holding invents SnapChat is among the best options. The app was designed putting in mind people and their needs on other platforms.

• In case you want to promote your product to Generation Z, SnapChat is the best place to do business. It’s a diversified platform in terms of target audience for various products.

• Though 13 to 29 years of age are the most active users on the platform, 10% of the daily users use it to make money. And 42% use SnapChat for entertainment purposes and these are among the people that convert over some time.

11 Ways in Which to Make Money with SnapChat – Proven Practices That Work

Yes, you also need to understand the best ways in which you can earn on this platform other than spending on it.

Can you make money on Snapchat? When you understand SnapChat in detail it’s a great app that can make you some good money fast in several ways. And in the lines below let’s look at some proven practices that work to earn using the social media app.

1. Through Affiliate Marketing

On this platform, you can also make money through affiliate sales in case you have a big following that converts. And this involves giving details about a given product to your audience through snaps with an affiliate link.

When any of the followers buy through your link you receive a commission hence your audience matters in terms of conversions.

I don’t know about you but when it comes to affiliate programs, Amazon associates, ShareAsale and commission junction are among the most commonly used.

But Amazon is on top of the list since it’s the most trusted by people in the United States, widely used, and easy to join. And your audience can easily go through your customized Amazon preferences with a unique affiliate link.

Making money through affiliate marketing isn’t that easy, you need to strategize by relating products to the brand. However, you must make an affiliate disclosure for legal purposes to meet the terms and conditions.

2. Creating Snap Ads

You can also make money on the platform when you create Snap Ads which will enable you to effectively market products.

In case you have products or services you want to promote, using Snap Ads it’s a good strategy. And compared to some other social media platforms the click-through rate (CTR) on SnapChat is way higher.

The higher the click-through rate the better the returns from the efforts invested over time. Therefore, to make money on SnapChat with Ads you need to have a potential following that can convert.

It will then be much easier to earn money using SnapChat with such good practice in a strategic way.

3. Sponsorship Deals

Brands pay you to work with them in case you have an audience that is likely to convert into potential clients. This practice applies to several other social media platforms though.

Through sponsorships, you must promote the products of the supplier with best practices to impact. There might be terms and conditions of the sponsorship which must be put into play as agreed.

You might be told to include products of the supplier in the snaps that you make to your audience. Sponsorships pay some good money since the payback is also quite good on the other side of the business.

Your audience gets attracted to the products you include in your snaps due to the trust it has in you. And that’s why you need to ensure that the products and the people you work with are trusted brands.

It’s also very important to disclose to the audience that content is sponsored for transparency. Sponsorship deals are very easy to get in case you have a good number of followers.

Brands look out for accounts with a huge fanbase that is likely to convert or you can personally sketch around for deals. SnapChat is among the best platforms that you can use to make money through sponsorship deals.

4. SnapChat Spotlight

This feature has just been recently introduced and it works like TikTok and Instagram reels.

How much does Snapchat pay for Spotlight? Spotlight is a video section that can be used to help you generate more income on the platform despite some changes here and there in terms of earnings.

Asking when it came into existence. It was launched in November 2020 and currently, it’s fully operational. As long as this video feature is operational, management ensures that the content produced is up to standard on the platform.

Popular creators are making money from SnapChat by pushing the feature to get recognition. Not everybody gets paid for pushing the new feature and some things need to be put into consideration.

• Vertical video format
• Sound
• Original content
• Engaging with hashtags

Make videos that will stand out using lenses and gifts to get the best out of your effort. If you make good use of the feature, you’re most likely to make some extra dollars using the App.

Making money using this feature may take you some time but with consistency, your video can be among the many that get views.

5. SnapChat Premium

Still interested in how to make money on SnapChat, right? There’s a lot more to offer.

People make money using SnapChat premium on the platform though it’s not that recognized like other features.

This feature is not much different from your normal account though it’s possible to lock content. And people with an interest in your content can only access it after making a payment.

Snapchat premium content can also be effectively and alternatively monetized through the OnlyFans option.

The most common way to earn with SnapChat premium is through posting adult content and people make a subscription as agreed on the terms. It’s not the most rewarding feature when it gets to making money on the platform but it’s among the many.

You don’t need to only think of adult content as the only way to earn through SnapChat premium on the social media app. Several people out there’re earning big using the feature without posting adult content but with a targeted audience.

Though cost is a factor, when you’re providing good content to the audience it will be ready to meet the charges.

6. Design and Launch Geofilters for Your Business

A SnapChat filter that shares your location is what’s known as Geofilter. And two types of Geofilters community and on-demand Geofilters.

Free Geofilters are created and launched for a public venue about your niches say parks and neighborhoods.

Sharing Geofilters is a common practice on SnapChat since even branded filters are distributed.

If you want to have an event at a given venue you can create awareness in your fanbase through a Geofilter.

When it comes to brand awareness in business this feature is also among the key factors to success. You need to have quite a good number of followers to get the best out of Geofilters.

The good thing about filters is that they are designed in a way that it’s possible to use them for either personal or business purposes. And don’t forget to include business features in case you’re using Geofilters for your business say trademarks.

Though you might need to use phone numbers and contacts when sharing Geofilters, it doesn’t apply. Let’s figure out how to make a Geofilter in a few lines below effortlessly.

• Take a photo or short video
• Swipe to look at all the filters that are accessible
• Select a desired filter
• With best practice, customize Geofilters with the help of SnapChat templates in Illustrator
• Test the Geofilter with several images for better results
• Download the Geofilter
• Set the appropriate time and date
• Put the location then clear the charges of the filter
• Finally, confirm the order

Keep an eye on the performance of the Geofilter to analyze it as this will help you get better at creating Geofilters.

7. Utilizing Lenses

User experience in online business is very important nowadays and a determinant factor for conversions. Lens Studio is a creator software used on SnapChat for creating an engaging platform.

Despite other social media platforms where there’re limited promotional offers, SnapChat makes it much easier with the SnapChat lens. And if you want to get better at utilizing lenses, sponsored lenses are a good move for your business.

It’s a process to make things right using lens studio hence you need to give it time as practice makes perfect. You want to meet SnapChat user needs on the platform and this takes some effort to make ends meet.

Snapchat lenses are another better option when it comes to making money on SnapChat as a business.

8. Earn Through Selling Snapchat Filters

It’s not just about purchasing filters, there’s also a chance to make money selling those filters to an audience. If you’re good at developing personalized filters on the platform about events say graduations and holidays you can start making money on SnapChat.

With such a skill you can start selling custom filters to people that want to upload them onto their SnapChat account. Some other places where you can get access to filters include Etsy that’s in case, you’re not convinced about SnapChat options.

9. Use Snapcash

Snapchatters can send and receive money among themselves using a PayPal-sponsored feature known as Snapcash. You can very well utilize this feature in case you have an online store that is mainly targeting SnapChatters to ease transactions.

In the online world of today where digital products are transacted, Snapcash makes it much easier to do business. You can sell an e-book or a course without switching platforms given the other party is using Snapcash.

10. Earn Promoting Other Accounts

After you have gained enough followers and trust with a big audience you can start promoting other accounts to get paid.

However, you don’t need to have a huge audience to make money promoting other accounts. There’re several people out there that go for accounts with a small audience so long as it’s targeted.

To create a targeted audience, you must have an account that sticks to a single niche such that you can be easily found. Also, it gives you more confidence in what you’re doing hence delivering with best practices compared to a multi-niche account.

11. Promote Your Products or Services

Apart from promoting other people’s products or services, you can make more money by selling your work. Here you don’t need to do any paid Ads to market your product, use your audience.

Whether it’s a product or a service, when you build enough trust, your audience will be willing to pay. And the earnings from your product or service depend on the level of trust and the number of followers.

If the audience has trust in you expect to earn more even when you have a small following. Don’t be too salesy all the time let your audience enjoy content reasonably, and make a call to action later on.

The Best Ways to Increase Your SnapChat Audience

SnapChat is one of the best social media platforms that can be used to grow your business fast. The type of audience that you have on the platform determines your business’s success.

And of course, when you’re niched down and audience-specific you can grow your audience steadily. Though our main focus is on how to make money on SnapChat but also understanding ways to get more views to increase our SnapChat audience is important.

• Posting a Snapcode on Social Media

In case you’re familiar with other social media platforms you can use them to share your new SnapChat account. All you have to do is make some newly written posts where you can share your Snapcode.

Though, this may require people to create a SnapChat account which is quite hard in the start. But those with interest in your content will agree to follow you at any cost.

You need to be consistent with your posts on other social media platforms with a call to action in the posts. It takes time to grow your following this way but it’s worth it when things pick up over time.

You also need to understand the best practices that work on other platforms to get traffic from there.

• Display a Snapchat Link on Your Website

In case you have a website, you can strategically add a SnapChat link to your content. Most people use the sidebar or even put it underneath the posts on their website.

Most consumers of your website content will follow you on your other platforms like SnapChat. And this brings about convenience since people have different reasons as to why they use different social networks.

You must ensure that the content on your website matches what’s shared on SnapChat to avoid disappointing your followers.

• Engaging Influencers

If you want to grow your traffic fast you must find ways to relate with influencers online. Influencers will help you steadily get traffic since they do have a big following on their platforms.

However, you also need to provide value such that the traffic channeled to your account doesn’t bounce. It doesn’t matter whether your account is small or big the strategy still works so that you can achieve your goal.

Get influencers that are in line with your content to get the value that gives a boost to the account. Don’t be afraid to reach out to any for any information since it’s also a strategy that can help you grow your audience.

• Put Your Snapchat Link in Direct Messages

Send messages to your followers on other social media platforms to follow you on SnapChat. Ensure to include a clickable link to that SnapChat account in the sent messages.

Most people that are interested in your content will follow you on SnapChat to get more from you no matter the platform.

Your audience needs to be informed why you want them to follow you on SnapChat and this must be included in the message.

• Make Good Use of the Address Book

Your contacts in the address book can be a good start when you want to get more followers on SnapChat. The phone numbers are what the application will use to find people willing to follow you.

Snapchat app will automatically add them as SnapChatters and they get notified if they want to be among your followers.

A big percentage of people will of course be interested in case you’re connected with good intentions. If you have a good number of contacts just know there’s somewhere to start in acquiring some followers.

Even though you don’t have a good number of phone contacts there’re platforms that you can use to acquire more contacts.

Get more contacts from Facebook, Twitter, or Instagram friends in case you have any and for other people, they connect with. This strategy is a hard way to go but it’s worth your effort since it will help you grow your audience fast.

• Add Email Subscribers

If you have an email list on other platforms it’s a good idea to include them in SnapChat following to grow your account. And to do so you’re informing them about this new SnapChat account that you have created.

Snapchat has no feature to capture email subscribers like it is with website owners that’s why it has to be done the hard way.

Everyone would be interested in putting email subscribers to good use in the best way possible to get good returns. Ensure that you target mostly Generation Z and include enticing offers inside for people willing to follow you.

Be ready to give out some free content and other items if you want to grow fast and steadily with this new account.

• Use Suggestions

Snapchat has a feature that allows other people to suggest on an account like it’s done on other social media platforms.

And this means depending on the platform you’re using it’s possible to invite friends to pages that aren’t yours. The suggestion feature can be used by your friends to invite their followers to your account.

If you’re providing valuable content people will suggest your account to their followers even if you don’t request them to do so. But platforms like Instagram, Facebook, and Twitter are a good start when you want to grow your following.

FAQs

• How much money do SnapChatters make on average?

It’s hard to tell how much each user makes but SnapChat Spotlight pays out over $4 million per week.

• Do SnapChat users get paid according to the number of views?

Apart from some other platforms, on SnapChat views for posts don’t pay. Users earn when they make submissions of their best snaps that go viral on Spotlight to get paid.

• Snapchat Premium, what’s it?

This represents premium Snap and SnapChat accounts under the restriction of use. Here you have to pay a fee to get access to a premium account and the payment system used is separate from that of the app.

Conclusion on Making Money with SnapChat

There’re different ways in which you can make money on SnapChat in this online world of today. Though, currently one of the most commonly preferred ways is using the spotlight feature.

Like any other platform always content is king, when you produce good content, your audience grows steadily. Accept learning everything about SnapChat it’s the only way you can stand out and meet your expectations.